10 of the Best Free Ways to Market Your Business

In today's competitive digital world, marketing your business effectively is crucial for success. At Stack Strategies Co., we believe marketing your business leads to achieving your revenue goals. While paid advertising can yield great results, it's not always feasible for small businesses with limited marketing budgets. Fortunately, there are numerous free strategies you can leverage to market your business and increase your online presence.

As a small business owner, I believe in the power of free marketing! Our business follows these strategies in our own marketing and we also teach these marketing strategies through coaching sessions! It is why Stack Strategies is a Wix 4-Star Partner, a Meta Business Leaders Network member, and an affiliate of top digital marketing tools. We know what works!

These tasks are very much social media oriented; social media is the best proven free way to market your business. The success of these strategies showcase that...

In this blog post, we'll explore ten of the best free ways Stack Strategies Co. believes you can to market your business and reach a wider audience.

1. Use Meta for Business to Schedule Unique Posts: Meta for Business (formerly Facebook Business Suite) provides a powerful suite of tools to manage and market your business on platforms like Facebook and Instagram. Utilize its scheduling feature to plan and automate your posts, ensuring consistent and engaging content that resonates with your audience.

2. Create Reels on Instagram Using Trending Sounds: Instagram Reels have gained immense popularity, and utilizing this feature can help boost your brand's visibility. Take advantage of trending sounds by saving content to your business library. Use this content to create engaging and entertaining content directly in the Instagram app. Leverage Reels to showcase your products, share behind-the-scenes content, or provide valuable tips and tutorials.

3. Use Canva to Create Infographics: Visual content is incredibly impactful when it comes to capturing your audience's attention. Canva offers a free platform with user-friendly tools to create stunning infographics, social media graphics, and more. Use their pre-designed templates or customize your own visuals to convey information in an engaging and visually appealing way.

4. Leverage ChatGPT for Content Writing (and Then Edit It): Content creation plays a pivotal role in establishing your brand's authority and attracting organic traffic. ChatGPT, an AI-powered language model, can assist in generating content ideas or drafting initial drafts. You can create a free account to start using the program. However, remember to carefully edit and review the content it products to ensure it aligns with your brand voice, sounds like a human, and resonates with your target audience.

5. Follow and Unfollow Accounts to Gain Social Media Followers: Social media is a powerful tool for business growth, and gaining followers is essential. Engage with your target audience by strategically following accounts relevant to your industry or niche. By unfollowing inactive or unrelated accounts periodically. Visit the Instagram app and view your followers. Instagram will show you who you engage with the least. Unfollow unknown accounts! You can do this on other social media platforms too. However, make sure to maintain a balance so your account isn't flagged. 25-40 accounts to follow and unfollow per day is safe.

6. Create Flyers of Promotions and Share Them Online: Flyers are an effective way to promote special offers, discounts, or upcoming events. Design eye-catching flyers using free tools like Canva and share them across various online platforms, such as social media, local community forums, or email newsletters. Encourage your audience to share them, expanding your reach organically.

7. Blogging: Maintaining a blog on your business website is an excellent way to establish your expertise, enhance your SEO, and drive traffic to your website. Create valuable and informative blog posts that address your audience's pain points, answer their questions, or provide industry insights. Consistent blogging builds credibility and encourages repeat visits. Plus, it allows you to share the blog via email and social media. Contact Stack Strategies to add a blog to your existing Wix Website if you're ready to blog!

8. Send Newsletters: Monthly Newsletters are an effective way to stay connected with your audience and nurture customer relationships. Use free email marketing platforms like Wix (if subscribed) or whatever CRM you use. Paid options we recommend include Active Campaign, Constant Contact (try a free trial on us here) or Flodesk. With any of these systems you could create and send engaging newsletters. Share exclusive content, promotions, and industry updates, ensuring that your subscribers feel valued and engaged. Stack Strategies Co. is launching a new email newsletter program on our website here for business owners who need help completing email marketing tasks!

9. Create a Linktree: Linktree is a simple but powerful tool that allows you to share multiple links on social media platforms. Instead of being limited to a single link in your bio, Linktree enables you to direct your audience to various webpages, such as your website, blog, product pages, or social media profiles. This makes it easier for your audience to navigate and discover more about your business. Top social media accounts use a linktree as a secondary weblink! Check out our bio for an example. Be sure to follow us while you're there!

10. Engage on Social Media: Active engagement on social media platforms can significantly enhance your online presence. Respond to comments, direct messages, and mentions promptly. Engage in conversations, share valuable insights, and collaborate with influencers or complementary businesses. Building a genuine connection with your audience fosters brand loyalty and encourages word-of-mouth recommendations.

Marketing your business doesn't always require you to spend your entire marketing budget. Instead, you can save those marketing dollars for more important endeavors! By leveraging these ten free strategies, you can effectively market your business, expand your online presence, and reach a wider audience. Start implementing these strategies today and watch your business thrive in the digital world.

Note: While these strategies are free, it's important to assess the specific needs of your business and allocate resources accordingly. Paid marketing efforts can also complement your free strategies and yield even greater results. If you're ever looking for professional help with your marketing initiatives, visit the Stack Strategies Co. website!

Happy marketing, fellow business owners!

Stack Strategies Co. is an online digital marketing company based in Cleveland, Ohio. Stack Strategies creates custom WIX websites, travel agent websites with Travefy, and email email automation and digital tools on a variety of platforms! SS leads the way in small business marketing by sharing tips and tricks on our Behind the Strategies Marketing Blog. Connect with us on Facebook, Instagram, Pinterest, and Alignable for business-building inspiration. Or contact SS for your next project!